A Look At The Radical HP Rebranding That Never Was
HP is currently a company without a strong identity. This comes after a decade of products and CEOs that each fumbled in one way or another. The company needs to make a sharp statement and emerge from the doldrums that has seemingly trapped the iconic Palo Alto company. The purposed logo and rebranding (videos below) shown here would be a great first start.The story goes that the designs shown here were drawn up by Brand new and released a few months back (prior to the ousting of Apotheker.) The abstract four line logo is a clever play on the classic HP logo using a 13-degree slant, which is already a common feature in many HP products. As The Verge notes, it’s a bold design and perhaps one that’s too radical for the slow-moving corporate machine that is HP. but it’s hard to look at that logo and not dream of HP rising from the ashes with those four lines proudly displayed on its standards waving over the consumer electronics battlefield.
A Look At The Radical HP Rebranding That Never Was
